Giordano strengthens its presence in MENA with new standalone store in City Center Shopping Center, Algiers.
Giordano continues to implement its geographical diversification strategy and expansion in MENA (Middle East & North Africa) with the opening of its first standalone store in Algeria.
The L-shaped store, which spans 139m², adopts a contemporary design approach with predominantly white fixtures and fittings, featuring an extra wide store entrance, simple linesand wood panel flooring.
City Center Shopping Center is one of the key shopping malls in Algiers. With over 32,000m² of retail floor space and 800 car parking bays, the mall offers a wide range of international fashion brands, restaurants, and cafés, as well as indoor entertainment centres.
To celebrate the grand opening of Giordano’s maiden store in Algeria, the brand’s local franchise partners arranged a red-carpet launch party, featuring a live DJ and performances by renowned saxophonist Joker Sax (29K followers), a 360° photo booth, a lucky draw event and a balloon arch with balloon giveaways.
Mark Loynd, Executive Director and Head of Overseas Market Development at Giordano International Limited, commented: “After the encouraging reception of Giordano in Mauritius, South Africa, Kenya, Egypt and Ghana, we are very excited to bring the brand experience physically for the first time in Algeria”. He added, “We are grateful to our franchise partner for their dedication, support and belief in Giordano”.
Hoying Lee, Giordano’s Associate Director – Global Franchising and Licensing, further commented: “With our first store in Algeria now open and having established ourselves in Egypt, we are confident that we will continue to expand our footprint in north Africa and beyond”.
Zekagh Mehdi, the Founder of Giordano’s franchise partner in Algeria, concluded, “We are delighted to welcome such an internationally recognised brand into our country. We are hopeful that this will be the first step to a big success story for Giordano both in Algeria and in north Africa”.
