Ali Boumediene is the founder of Bomare Company, the Algerian electronics manufacturer. By 2025 he hopes to be producing 7.5 million televisions a year, and exporting 90 percent of them. He explains how he developed Bomare from a company that simply imported products from Europe for Algerian distribution, to an assembler and manufacturer that now exports high quality products back to Europe. His 7.5 million units goal will help create an atmosphere for Algerian engineers to build a successful life without having to go overseas, and help diversify Algeria\u2019s economy so it isn\u2019t so heavily dependent on oil and gas production.<\/p>\n
European CEO: Why did you create Bomare Company, and how is it positioned in the electronics industry today?<\/strong><\/em><\/p>\n Ali Boumediene:<\/strong>\u00a0<\/em>Well, I started my business in 1992; I just imported the product from Europe and distributed it to the Algerian market. And I had one time received an invitation from a big group in South Korea; I came back from my trip and decided definitely to manufacture my own product and export it to Europe.<\/p>\n I wanted to make a quality product, to international standard. This is a big challenge, because Algeria, don\u2019t forget, it just makes oil and gas. It\u2019s not a manufacturing country, it\u2019s not an exporting country. So you have a lot of problems before, but, you know, this is a challenge. And until now I\u2019m very happy to see my product in Europe.<\/p>\n European CEO: Bomare was identified by the London Stock Exchange Group as a Company to Inspire Africa; what does this mean to you? How important is it that you\u2019re creating something for Algeria?<\/strong><\/em><\/p>\n Ali Boumediene:<\/strong>\u00a0<\/em>For me it\u2019s a big success. To give more chances to the people of Algeria.<\/p>\n For example, now: engineers coming from university, I want to train them, and give them a chance to open their own company. And I\u2019ll buy the product from them to integrate their product in our product, and export. No need to fly to Canada or the US or Europe to work in this industry. So we have here the opportunity to work in Algeria.<\/p>\n If I can finish this project, with 7.5 million TVs, we will have to create a minimum of 1,000 companies: like medium, small, some start-up companies. So this for me, it\u2019s a challenge in these 10 years, between 2020 and 2030.<\/p>\n