{"id":105795,"date":"2024-07-10T16:14:28","date_gmt":"2024-07-10T15:14:28","guid":{"rendered":"https:\/\/jazairhope.org\/?p=105795"},"modified":"2024-07-10T16:14:28","modified_gmt":"2024-07-10T15:14:28","slug":"electromenager-cevital-conclut-un-accord-avec-le-geant-chinois-haier","status":"publish","type":"post","link":"https:\/\/jazairhope.org\/fr\/electromenager-cevital-conclut-un-accord-avec-le-geant-chinois-haier\/","title":{"rendered":"\u00c9lectrom\u00e9nager : Cevital conclut un accord avec le g\u00e9ant chinois Haier"},"content":{"rendered":"
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Le groupe Cevital, \u00e0 travers sa filiale Spa Samha Home Appliance, a sign\u00e9, ce mardi 9 juillet, un accord de partenariat strat\u00e9gique avec le leader mondial de l\u2019\u00e9lectrom\u00e9nager, le chinois Haier.<\/p>\n

Samha Home Appliance sera le repr\u00e9sentant officiel de la Marque Haier en Alg\u00e9rie. Samha est d\u00e9j\u00e0 associ\u00e9e la marque d\u2019\u00e9lectrom\u00e9nager fran\u00e7aise Brandt, rachet\u00e9e en 2014 par le groupe Cevital.<\/p>\n

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Dans un communiqu\u00e9, Samha a indiqu\u00e9 que cet accord \u00ab\u00a0promet de transformer le paysage de l\u2019\u00e9lectrom\u00e9nager en Alg\u00e9rie ainsi que dans les R\u00e9gions MEA et autres march\u00e9s ext\u00e9rieurs\u00a0\u00bb.<\/p>\n

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L\u2019entreprise a fait savoir qu\u2019une large gamme de produits de la marque Haier sera produite au niveau de son complexe industriel situ\u00e9 \u00e0 S\u00e9tif, \u00e0 savoir : des r\u00e9frig\u00e9rateurs, cong\u00e9lateurs, lave-linges, s\u00e8che-linges, lave-vaisselles, t\u00e9l\u00e9viseurs, climatiseurs, cuisini\u00e8res, trios de cuisson et diff\u00e9rents types de chauffes eau & chaudi\u00e8res.<\/p>\n

Selon la m\u00eame source, ce partenariat permettra \u00ab\u00a0d\u2019augmenter le taux d\u2019int\u00e9gration locale et de diversifier la gamme de produits de Samha, avec des appareils de haute qualit\u00e9 et conformes aux standards internationaux, destin\u00e9s tant \u00e0 la satisfaction du march\u00e9 alg\u00e9rien\u00a0\u00bb.<\/p>\n

L\u2019objectif \u00e0 travers cet accord est aussi de se diriger vers le march\u00e9 international \u00ab\u00a0saisissant ainsi les avantages li\u00e9s \u00e0 la nouvelle Loi sur l\u2019Investissement, de la position g\u00e9ographique de l\u2019Alg\u00e9rie dans la r\u00e9gion, des conventions bilat\u00e9rales et multilat\u00e9rales (Accords d\u2019Association avec l\u2019UE et la Zlecaf) ainsi que les diff\u00e9rents privil\u00e8ges octroy\u00e9s par les pouvoirs publics en vue de la promotion des exportations et du Made in Algeria\u00a0\u00bb, explique-t-on.<\/p>\n

Pour Li Dapeng, DG de Haier MEA : \u00ab\u00a0Le march\u00e9 alg\u00e9rien de l\u2019\u00e9lectrom\u00e9nager rec\u00e8le un fort potentiel et repr\u00e9sente un enjeu majeur pour le Groupe\u00a0\u00bb. \u00ab\u00a0Ce Partenariat vise \u00e0 r\u00e9pondre aux attentes des clients alg\u00e9riens en qu\u00eate de produits premium, au design haut de gamme et \u00e0 la pointe de la technologie\u00a0\u00bb, a indiqu\u00e9 pour sa part, Samir Boulaiche, Directeur g\u00e9n\u00e9ral de Samha Home Appliance.<\/p>\n

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algerie-eco.com\/2024\/07\/09\/electromenager-cevital-conclut-un-accord-avec-le-geant-chinois-haier\/<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Le groupe Cevital, \u00e0 travers sa filiale Spa Samha Home Appliance, a sign\u00e9, ce mardi 9 juillet, un accord de partenariat strat\u00e9gique…<\/p>\n","protected":false},"author":58,"featured_media":105796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[39,35],"tags":[],"class_list":["post-105795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en-vedette","category-economie"],"yoast_head":"\n\u00c9lectrom\u00e9nager : Cevital conclut un accord avec le g\u00e9ant chinois Haier - AAH.JZR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jazairhope.org\/fr\/electromenager-cevital-conclut-un-accord-avec-le-geant-chinois-haier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9lectrom\u00e9nager : Cevital conclut un accord avec le g\u00e9ant chinois Haier - 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