{"id":109832,"date":"2024-09-26T15:06:26","date_gmt":"2024-09-26T14:06:26","guid":{"rendered":"https:\/\/jazairhope.org\/?p=109832"},"modified":"2024-09-26T15:06:26","modified_gmt":"2024-09-26T14:06:26","slug":"e-commerce-en-algerie-un-marche-en-plein-essor","status":"publish","type":"post","link":"https:\/\/jazairhope.org\/fr\/e-commerce-en-algerie-un-marche-en-plein-essor\/","title":{"rendered":"E-commerce en Alg\u00e9rie : Un march\u00e9 en plein essor"},"content":{"rendered":"<p>Selon le pr\u00e9sident du Groupement alg\u00e9rien des acteurs du num\u00e9rique (GAAN), Abdelouahab Gaoua, a d\u00e9voil\u00e9 la valeur du march\u00e9 du\u00a0<a href=\"https:\/\/lalgerieaujourdhui.dz\/le-e-commerce-a-lhonneur-a-alger\/\" target=\"_blank\" rel=\"noopener\"><strong>e-commerce en Alg\u00e9rie<\/strong><\/a>.<\/p>\n<p>En effet et d\u2019apr\u00e8s le m\u00eame responsable, la valeur de ce march\u00e9 en plein expansion d\u00e9passe l\u2019\u00e9quivalent de 1,5 milliard de dollars, notamment dans le sillage de l\u2019accroissement du parc de cartes de paiement.<\/p>\n<p>\u00ab\u00a0Avec son r\u00f4le central dans les mutations des \u00e9conomies de par le monde, le e-commerce en Alg\u00e9rie p\u00e8se plus de 1,5 md de dollars, alors que le seuil de\u00a0<a href=\"https:\/\/lalgerieaujourdhui.dz\/les-commercants-sommes-de-sen-equiper-avant-le-31-decembre-compte-a-rebours-pour-la-generalisation-des-tpe\/\" target=\"_blank\" rel=\"noopener\"><strong>18 millions de cartes de paiement<\/strong>\u00a0<\/a>en circulation a \u00e9t\u00e9 d\u00e9pass\u00e9\u00a0\u00bb, a soulign\u00e9 M. Gaoua lors du Forum \u00ab\u00a0Rakmana\u00a0\u00bb (Num\u00e9risation) organis\u00e9 mercredi soir par cette association, en collaboration avec Alg\u00e9rie T\u00e9l\u00e9com.<\/p>\n<h3><strong>Un levier strat\u00e9gique<\/strong><\/h3>\n<p>Pour le pr\u00e9sident du GAAN, le e-commerce en tant que \u00ab\u00a0levier strat\u00e9gique\u00a0\u00bb pour acc\u00e9l\u00e9rer la transformation num\u00e9rique facilite l\u2019acc\u00e8s aux technologies digitales pour les entreprises, particuli\u00e8rement les PME, tout en favorisant l\u2019inclusion financi\u00e8re par l\u2019\u00e9largissant de l\u2019acc\u00e8s \u00e0 de nouveaux services financiers \u00e0 travers des solutions de\u00a0<a href=\"https:\/\/lalgerieaujourdhui.dz\/5-banques-lanceront-le-paiement-mobile-en-octobre\/\" target=\"_blank\" rel=\"noopener\"><strong>paiement rapides et s\u00e9curis\u00e9es.<\/strong><\/a><\/p>\n<p>\u00ab\u00a0Indispensable dans la vie \u00e9conomique d\u2019aujourd\u2019hui, l\u2019e-commerce est \u00e0 m\u00eame de favoriser le d\u00e9veloppement \u00e9conomique, puisqu\u2019il permet aux entreprises d\u2019acc\u00e9der \u00e0 de nouveaux march\u00e9s et d\u2019am\u00e9liorer leur comp\u00e9titivit\u00e9, tout en stimulant la croissance \u00e9conomique\u00a0\u00bb, a ajout\u00e9 le m\u00eame intervenant.<\/p>\n<h3><strong>Encore plusieurs d\u00e9fis<\/strong><\/h3>\n<p>En d\u00e9pit de l\u2019accroissement de la valeur du march\u00e9 du e-commerce en Alg\u00e9rie et l\u2019offre assez diversifi\u00e9e d\u2019intervenants, des d\u00e9fis se dressent devant les professionnels dont la persistance du paiement par cash dans le cadre du commerce en ligne, ont relev\u00e9 des intervenants.<\/p>\n<p>\u00ab\u00a0En Alg\u00e9rie, 95% des achats en ligne sont r\u00e9gl\u00e9s au comptant, ce qui cr\u00e9e de nombreuses contraintes pour les op\u00e9rateurs de logistique (soci\u00e9t\u00e9s de transport et de livraison)\u00a0\u00bb selon les donn\u00e9es pr\u00e9sent\u00e9es par Anis Ababsia membre du GAAN, qui a relev\u00e9 dans ce m\u00eame contexte la n\u00e9cessit\u00e9 de densifier le r\u00e9seau de sites web alg\u00e9riens d\u00e9di\u00e9s au\u00a0<a href=\"https:\/\/lalgerieaujourdhui.dz\/premier-salon-du-e-commerce-les-acteurs-sexpriment\/\" target=\"_blank\" rel=\"noopener\"><strong>e-commerce<\/strong><\/a>\u00a0alors que cette activit\u00e9 est exerc\u00e9e essentiellement via les r\u00e9seaux sociaux.<\/p>\n<p>Pour sa part, Abou Bakr Belloul, chef de division au GIE mon\u00e9tique, a indiqu\u00e9 que l\u2019ann\u00e9e prochaine verra le lancement de nouveaux modes de paiement \u00e9lectronique, citant en ce sens les paiements instantan\u00e9s via TPE et sans contact.<\/p>\n<p><a href=\"https:\/\/lalgerieaujourdhui.dz\/e-commerce-en-algerie-un-marche-en-plein-essor\/\">https:\/\/lalgerieaujourdhui.dz\/e-commerce-en-algerie-un-marche-en-plein-essor\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon le pr\u00e9sident du Groupement alg\u00e9rien des acteurs du num\u00e9rique (GAAN), Abdelouahab Gaoua, a d\u00e9voil\u00e9 la valeur du march\u00e9 du\u00a0e-commerce en Alg\u00e9rie.&hellip;<\/p>\n","protected":false},"author":58,"featured_media":109833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[39,35,50],"tags":[],"class_list":["post-109832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en-vedette","category-economie","category-science-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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