{"id":115280,"date":"2025-05-22T16:22:10","date_gmt":"2025-05-22T15:22:10","guid":{"rendered":"https:\/\/jazairhope.org\/?p=115280"},"modified":"2025-05-22T16:22:10","modified_gmt":"2025-05-22T15:22:10","slug":"le-concours-eurovision-est-principalement-finance-par-une-entreprise-israelienne-moroccanoil","status":"publish","type":"post","link":"https:\/\/jazairhope.org\/fr\/le-concours-eurovision-est-principalement-finance-par-une-entreprise-israelienne-moroccanoil\/","title":{"rendered":"Le concours Eurovision est principalement financ\u00e9 par une entreprise isra\u00e9lienne : Moroccanoil"},"content":{"rendered":"
\n

Par <\/span>Le M\u00e9dia en 4-4-2<\/strong><\/span><\/h2>\n<\/div>\n
\n
\n

Moroccanoil, marque isra\u00e9lienne sponsor de l\u2019Eurovision, continue de financer le glamour pendant que Gaza est sous les bombes. Un appel urgent au boycott mondial face \u00e0 cette complicit\u00e9 silencieuse.<\/strong><\/p>\n

Alors que le sang continue de couler \u00e0 Gaza, une entreprise isra\u00e9lienne sp\u00e9cialis\u00e9e dans les soins capillaires \u2013 Moroccanoil<\/strong> \u2013 continue de lisser son image en brillant sponsor principal du tr\u00e8s europ\u00e9en Concours Eurovision de la chanson<\/em>. Ironie du sort : cette comp\u00e9tition cens\u00e9e porter les valeurs de paix, de diversit\u00e9 et d\u2019unit\u00e9, se retrouve cette ann\u00e9e encore financ\u00e9e par une soci\u00e9t\u00e9 bas\u00e9e dans un pays accus\u00e9 de crimes de guerre<\/strong> par une large partie de la communaut\u00e9 internationale.<\/p>\n

Deux poids, deux mesures : Russie bannie, Isra\u00ebl applaudi ?<\/span><\/strong><\/h5>\n

On se souvient de la r\u00e9action rapide de l\u2019Union europ\u00e9enne de radiodiffusion (UER) face \u00e0 l\u2019invasion de l\u2019Ukraine par la Russie : exclusion sans appel du pays en 2022<\/a>. Mais quand il s\u2019agit d\u2019Isra\u00ebl et de ses offensives meurtri\u00e8res \u00e0 Gaza<\/strong>, c\u2019est un silence radio. Pire encore, l\u2019\u00c9tat h\u00e9breu non seulement conserve sa place dans le concours \u2013 qu\u2019il a d\u00e9j\u00e0 remport\u00e9 plusieurs fois \u2013 mais il termine deuxi\u00e8me en 2024<\/strong>, comme si de rien n\u2019\u00e9tait. Tout cela avec la complicit\u00e9 d\u2019un sponsor phare : Moroccanoil<\/strong>, qui inonde l\u2019\u00e9v\u00e9nement de millions d\u2019euros et de son branding turquoise en coulisses comme sur le tapis rouge.<\/p>\n

Moroccanoil : la beaut\u00e9 en fa\u00e7ade, le cynisme en coulisse<\/span><\/strong><\/h5>\n

Sous ses allures glamour et ses campagnes avec les stars hollywoodiennes (de Madonna<\/strong> \u00e0 Margot Robbie<\/strong>), Moroccanoil<\/strong> vend bien plus que de la brillance capillaire : elle vend l\u2019oubli. Oublier que cette marque se revendique \u00abmarocaine\u00bb sans aucun lien r\u00e9el avec le Maroc. Oublier aussi que ses produits sont \u00abfabriqu\u00e9s en Isra\u00ebl\u00bb<\/strong>, sans qu\u2019on sache exactement si cela inclut des territoires palestiniens occup\u00e9s. Oublier enfin que, pendant que l\u2019entreprise vaporise sa laque sur les t\u00eates d\u2019artistes europ\u00e9ens, des enfants meurent sous les bombes isra\u00e9liennes<\/strong>.<\/p>\n

Un appel au boycott mondial, pas seulement \u00e9thique \u2013 mais vital<\/span><\/strong><\/h5>\n

De nombreuses ONG, des mouvements comme BDS (Boycott, D\u00e9sinvestissement, Sanctions)<\/strong>, et m\u00eame des figures politiques ont appel\u00e9 \u00e0 boycotter Moroccanoil<\/strong>, d\u00e9non\u00e7ant sa participation \u00e0 une op\u00e9ration de blanchiment d\u2019image (aussi appel\u00e9e \u00abartwashing\u00bb) orchestr\u00e9e via l\u2019Eurovision. Car financer un \u00e9v\u00e9nement plan\u00e9taire pendant qu\u2019on pilonne un peuple<\/strong> n\u2019est pas un acte de m\u00e9c\u00e9nat. C\u2019est un pied de nez aux principes moraux \u00e9l\u00e9mentaires.<\/p>\n

L\u2019ind\u00e9cence d\u2019une entreprise qui joue sur l\u2019ambigu\u00eft\u00e9<\/span><\/strong><\/h5>\n

Moroccanoil ne se contente pas de d\u00e9tourner l\u2019attention avec des flacons \u00e9l\u00e9gants : elle s\u2019acharne \u00e0 dissimuler sa v\u00e9ritable origine derri\u00e8re un storytelling \u00e0 base d\u2019exotisme marocain. Appropriation culturelle ?<\/strong> Bien s\u00fbr. Strat\u00e9gie commerciale pour \u00e9chapper au boycott ?<\/strong> Probablement. Une chose est s\u00fbre : cette posture trompeuse ajoute au malaise g\u00e9n\u00e9ral.<\/p>\n

source : Le M\u00e9dia en 4-4-2<\/a><\/b><\/p>\n

<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Par Le M\u00e9dia en 4-4-2 Moroccanoil, marque isra\u00e9lienne sponsor de l\u2019Eurovision, continue de financer le glamour pendant que Gaza est sous les…<\/p>\n","protected":false},"author":1,"featured_media":115277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[39,49],"tags":[],"class_list":["post-115280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en-vedette","category-politique"],"yoast_head":"\nLe concours Eurovision est principalement financ\u00e9 par une entreprise isra\u00e9lienne : Moroccanoil - AAH.JZR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jazairhope.org\/fr\/le-concours-eurovision-est-principalement-finance-par-une-entreprise-israelienne-moroccanoil\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le concours Eurovision est principalement financ\u00e9 par une entreprise isra\u00e9lienne : Moroccanoil - 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