{"id":115838,"date":"2025-06-13T10:43:58","date_gmt":"2025-06-13T09:43:58","guid":{"rendered":"https:\/\/jazairhope.org\/?p=115838"},"modified":"2025-06-13T10:43:58","modified_gmt":"2025-06-13T09:43:58","slug":"le-mouloudia-va-il-vraiment-shabiller-chez-peak","status":"publish","type":"post","link":"https:\/\/jazairhope.org\/fr\/le-mouloudia-va-il-vraiment-shabiller-chez-peak\/","title":{"rendered":"Le Mouloudia Va-il vraiment s\u2019habiller chez PEAK ?"},"content":{"rendered":"

Selon les informations relay\u00e9es par Fennec Football, la marque chinoise PEAK pourrait devenir le nouvel \u00e9quipementier du Mouloudia Club d\u2019Alger. Un choix commercial qui, s\u2019il est confirm\u00e9, soul\u00e8vera sans doute des questions l\u00e9gitimes de coh\u00e9rence et de perception.<\/strong><\/p>\n

Le Mouloudia Club d\u2019Alger (MCA) n\u2019est pas un club comme les autres. Fond\u00e9 en 1921 dans un esprit de dignit\u00e9, de fiert\u00e9 populaire et d\u2019engagement national, il reste pour des millions d\u2019Alg\u00e9riens un symbole vivant d\u2019histoire collective. Chaque d\u00e9cision qui touche son image est donc regard\u00e9e \u00e0 travers ce prisme : celui de la m\u00e9moire, du sens, de la fid\u00e9lit\u00e9 aux valeurs.<\/p>\n

C\u2019est pourquoi la perspective d\u2019un partenariat avec PEAK \u2014 marque chinoise reconnue \u00e0 l\u2019international \u2014 interroge. Car si PEAK est pr\u00e9sente dans de nombreux pays, elle est \u00e9galement active dans des environnements g\u00e9opolitiques complexes, y compris en Isra\u00ebl. Elle y \u00e9quipe certaines entit\u00e9s sportives, comme elle le fait ailleurs dans le monde.<\/p>\n

En soi, cela ne constitue pas une faute. Mais pour une partie de l\u2019opinion publique, notamment en Alg\u00e9rie o\u00f9 le soutien \u00e0 la cause palestinienne est largement partag\u00e9, ce type de lien peut susciter des interrogations. Non pas parce que PEAK est en tort, mais parce que le choix d\u2019un sponsor, pour un club aussi embl\u00e9matique que le MCA, prend toujours une dimension symbolique.<\/strong><\/p>\n

Il faut \u00e9galement rappeler que l\u2019actuel \u00e9quipementier du MCA, Puma, a r\u00e9cemment annonc\u00e9 qu\u2019il ne renouvellerait pas son contrat avec la F\u00e9d\u00e9ration isra\u00e9lienne de football. Une d\u00e9cision qu\u2019il attribue \u00e0 une red\u00e9finition strat\u00e9gique, mais qui a aussi \u00e9t\u00e9 salu\u00e9e par plusieurs mouvements internationaux pr\u00f4nant une consommation responsable et engag\u00e9e.<\/p>\n

Cela ouvre une question l\u00e9gitime : est-il coh\u00e9rent de quitter un sponsor qui s\u2019est r\u00e9cemment retir\u00e9 d\u2019un partenariat sensible, pour en adopter un autre per\u00e7u comme moins attentif \u00e0 ces \u00e9quilibres ?<\/strong> Il ne s\u2019agit pas d\u2019accuser, ni d\u2019exclure, mais de poser la question morale que soul\u00e8ve un tel choix, dans un moment o\u00f9 le sport est de plus en plus appel\u00e9 \u00e0 refl\u00e9ter des valeurs.<\/p>\n

Le MCA a toute latitude pour choisir ses partenaires. Mais il a aussi une responsabilit\u00e9 : celle d\u2019agir en coh\u00e9rence avec ce qu\u2019il repr\u00e9sente.<\/strong> Le club n\u2019est pas une marque comme une autre. Son histoire fait de chaque d\u00e9cision un message. \u00c0 ce titre, il est l\u00e9gitime de poser cette question calmement, sans haine ni exag\u00e9ration : le Mouloudia peut-il vraiment porter ce maillot-l\u00e0, dans ce contexte pr\u00e9cis ?<\/em><\/p>\n

Si le partenariat se confirme<\/a>, une communication transparente sur les crit\u00e8res de ce choix serait la bienvenue. Car les supporters ne jugent pas seulement les performances sportives. Ils attendent aussi de voir un club fid\u00e8le \u00e0 lui-m\u00eame.<\/p>\n

\n

Hope & ChaDia<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Selon les informations relay\u00e9es par Fennec Football, la marque chinoise PEAK pourrait devenir le nouvel \u00e9quipementier du Mouloudia Club d\u2019Alger. Un choix…<\/p>\n","protected":false},"author":50,"featured_media":115839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[39,52],"tags":[213,212],"class_list":["post-115838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en-vedette","category-sport-fr","tag-mcalger-mouloudia-mouloudiaclubalger-supportersmca-footballalgerien-d1algerie-mouloudia1921","tag-sponsoringsportif-peaksport-peak-puma-partenariatsportif-equipementier-sportbusiness"],"yoast_head":"\nLe Mouloudia Va-il vraiment s\u2019habiller chez PEAK ? - AAH.JZR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jazairhope.org\/fr\/le-mouloudia-va-il-vraiment-shabiller-chez-peak\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Mouloudia Va-il vraiment s\u2019habiller chez PEAK ? - AAH.JZR\" \/>\n<meta property=\"og:description\" content=\"Selon les informations relay\u00e9es par Fennec Football, la marque chinoise PEAK pourrait devenir le nouvel \u00e9quipementier du Mouloudia Club d\u2019Alger. 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