{"id":25080,"date":"2021-07-26T08:33:10","date_gmt":"2021-07-26T08:33:10","guid":{"rendered":"https:\/\/jazairhope.org\/?p=25080"},"modified":"2021-07-26T08:36:30","modified_gmt":"2021-07-26T08:36:30","slug":"souha-et-silia-deux-soeurs-une-passion-et-une-marque-aures-handmade","status":"publish","type":"post","link":"https:\/\/jazairhope.org\/fr\/souha-et-silia-deux-soeurs-une-passion-et-une-marque-aures-handmade\/","title":{"rendered":"Souha et Silia, deux s\u0153urs, une passion et une marque : \u00abAures Handmade\u00bb"},"content":{"rendered":"<div class=\"td-author-by\">Par\u00a0Latifa Abada<\/div>\n<div>\n<p>Elles sont deux s\u0153urs, encore \u00e9tudiantes, une machine \u00e0 coudre a suscit\u00e9 chez elles une passion pour la couture, elles en ont fait une marque qui marche:\u00a0<a href=\"https:\/\/web.facebook.com\/AuresHandmade\/videos\/?ref=page_internal\" target=\"_blank\" rel=\"noopener\">\u00abAures Handmade\u00bb<\/a>. C\u2019est le nom d\u2019une marque de sacs et cabas que ces deux jeunes filles de la ville de Batna ont lanc\u00e9 et avec un succ\u00e8s qui d\u00e9passe la capitale des Aur\u00e8s.<\/p>\n<p>La passion n\u2019est pas nouvelle, mais Souha et Silia ont mis \u00e0 profit la p\u00e9riode du confinement pour faire m\u00fbrir le projet. D\u00e9fi relev\u00e9 rapidement puisque leurs articles sont vendus sur tout le territoire national et des commandes leur parviennent m\u00eame de l\u2019\u00e9tranger.<\/p>\n<p>Originaire de Batna, Souha et Silia, \u00e2g\u00e9es respectivement de 25 et 24 ans, confient d\u2019embl\u00e9e qu\u2019elles n\u2019ont aucune formation dans le domaine de la couture: Souha est en derni\u00e8re ann\u00e9e m\u00e9decine et Silia en 3e ann\u00e9e pharmacie. Les deux s\u0153urs se consacrent en parall\u00e8le de leurs \u00e9tudes \u00e0 la cr\u00e9ation et la confection de sacs et cabas.<\/p>\n<figure class=\"wp-block-gallery columns-3 is-cropped\">\n<figure><img decoding=\"async\" class=\"wp-image-10158 td-animation-stack-type0-2 alignleft\" src=\"https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122030814_268510384455270_1936547139097447823_n.jpg?resize=696%2C621&amp;ssl=1\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122030814_268510384455270_1936547139097447823_n.jpg?w=887&amp;ssl=1 887w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122030814_268510384455270_1936547139097447823_n.jpg?resize=300%2C268&amp;ssl=1 300w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122030814_268510384455270_1936547139097447823_n.jpg?resize=768%2C686&amp;ssl=1 768w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122030814_268510384455270_1936547139097447823_n.jpg?resize=150%2C134&amp;ssl=1 150w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122030814_268510384455270_1936547139097447823_n.jpg?resize=696%2C621&amp;ssl=1 696w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122030814_268510384455270_1936547139097447823_n.jpg?resize=470%2C420&amp;ssl=1 470w\" alt=\"\" width=\"221\" height=\"197\" data-id=\"10158\" data-full-url=\"https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122030814_268510384455270_1936547139097447823_n.jpg?resize=696%2C621&amp;ssl=1\" data-link=\"https:\/\/www.24hdz.com\/?attachment_id=10158\" \/><\/figure>\n<figure><img decoding=\"async\" class=\"wp-image-10159 td-animation-stack-type0-2 alignright\" src=\"https:\/\/i2.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122038600_343069750129059_7856924854298910356_n.jpg?resize=696%2C577&amp;ssl=1\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/i2.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122038600_343069750129059_7856924854298910356_n.jpg?w=923&amp;ssl=1 923w, https:\/\/i2.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122038600_343069750129059_7856924854298910356_n.jpg?resize=300%2C249&amp;ssl=1 300w, https:\/\/i2.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122038600_343069750129059_7856924854298910356_n.jpg?resize=768%2C637&amp;ssl=1 768w, https:\/\/i2.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122038600_343069750129059_7856924854298910356_n.jpg?resize=150%2C124&amp;ssl=1 150w, https:\/\/i2.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122038600_343069750129059_7856924854298910356_n.jpg?resize=696%2C577&amp;ssl=1 696w, https:\/\/i2.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122038600_343069750129059_7856924854298910356_n.jpg?resize=507%2C420&amp;ssl=1 507w\" alt=\"\" width=\"221\" height=\"197\" data-id=\"10159\" data-full-url=\"https:\/\/i2.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122038600_343069750129059_7856924854298910356_n.jpg?resize=696%2C577&amp;ssl=1\" data-link=\"https:\/\/www.24hdz.com\/?attachment_id=10159\" \/><\/figure>\n<figure><img decoding=\"async\" class=\"wp-image-10160 td-animation-stack-type0-2 alignnone\" src=\"https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122041018_1761189264034274_75779496668368481_n.jpg?resize=696%2C513&amp;ssl=1\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122041018_1761189264034274_75779496668368481_n.jpg?w=942&amp;ssl=1 942w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122041018_1761189264034274_75779496668368481_n.jpg?resize=300%2C221&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122041018_1761189264034274_75779496668368481_n.jpg?resize=768%2C566&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122041018_1761189264034274_75779496668368481_n.jpg?resize=150%2C111&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122041018_1761189264034274_75779496668368481_n.jpg?resize=696%2C513&amp;ssl=1 696w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122041018_1761189264034274_75779496668368481_n.jpg?resize=570%2C420&amp;ssl=1 570w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122041018_1761189264034274_75779496668368481_n.jpg?resize=80%2C60&amp;ssl=1 80w\" alt=\"\" width=\"221\" height=\"197\" data-id=\"10160\" data-full-url=\"https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122041018_1761189264034274_75779496668368481_n.jpg?resize=696%2C513&amp;ssl=1\" data-link=\"https:\/\/www.24hdz.com\/?attachment_id=10160\" \/><\/figure>\n<\/figure>\n<p>\u00abCe n\u2019est pas une id\u00e9e n\u00e9e du confinement puisque nous avons commenc\u00e9 \u00e0 faire de petits objets bien avant. Mais je dirais que ce passe-temps est devenu pour ma s\u0153ur et moi, pendant la p\u00e9riode du confinement, un projet viable et une r\u00e9elle vocation. Aujourd\u2019hui nous avons l\u2019ambition d\u2019en faire une marque d\u00e9pos\u00e9e qui propose des articles de qualit\u00e9 et \u00e0 un prix raisonnable\u00a0\u00bb confie Souha initiatrice de \u00abAures Handmade\u00a0\u00bb.<\/p>\n<p>Elle se souvient que sa m\u00e8re avait achet\u00e9 une machine \u00e0 coudre qui avait suscit\u00e9 sa curiosit\u00e9. Pour s\u2019amuser, elle prend un bout de tissu, et une fermeture \u00e9clair d\u2019une vieille pochette, assemble le tout et en fait un petit porte-monnaie.<\/p>\n<p><iframe src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&amp;href=https%3A%2F%2Fweb.facebook.com%2FAuresHandmade%2Fvideos%2F779636755945122%2F&amp;show_text=false&amp;width=382\" width=\"382\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00abCela semble insens\u00e9 de dire que cette vocation m\u2019est venue en voyant une machine \u00e0 coudre, mais c\u2019est pourtant vrai. Les premiers temps \u00e7a m\u2019amusait de r\u00e9aliser de petits objets, \u00e7a me sortait un peu du c\u00f4t\u00e9 dense des cours de m\u00e9decine. Mais au fil des jours, l\u2019int\u00e9r\u00eat grandissait, et gr\u00e2ce aux vid\u00e9os sur YouTube, je pouvais apprendre facilement \u00bb dit-elle.<\/p>\n<p>Encourag\u00e9e par son entourage, Souha cr\u00e9\u00e9 une page sur Instagram et commence \u00e0 publier ses articles. \u00ab Je me souviens que la premi\u00e8re photo publi\u00e9e \u00e9tait des paniers en tissu. J\u2019ai re\u00e7u des commandes d\u00e8s la publication de la premi\u00e8re photo, et c\u2019est ce qui m\u2019a pouss\u00e9 \u00e0 continuer \u00bb.<\/p>\n<p>Souha commence \u00e0 imaginer des mod\u00e8les de sac. Elle ne se cloisonne pas, elle imagine des formes et des couleurs, dans les diff\u00e9rentes \u00e9toffes, avec un int\u00e9r\u00eat particulier pour le cuir. Silia quant \u00e0 elle, r\u00e9alise des sacs avec du tissu brod\u00e9 qu\u2019elle fait elle-m\u00eame.<\/p>\n<p>\u00abNous utilisons toutes sortes d\u2019\u00e9toffes pour nos sacs, pour les cabas on utilise le K.Way, et l\u00e0 je commence \u00e0 m\u2019essayer sur du vrai cuir. C\u2019est assez compliqu\u00e9 car tout se fait \u00e0 la main. J\u2019accorde une attention particuli\u00e8re aux finitions car c\u2019est ce qui d\u00e9finit \u00e0 mon sens un produit de qualit\u00e9 \u00bb pr\u00e9cise Souha.<\/p>\n<h2>\u00ab\u00a0Aures Handmade\u00a0\u00bb une marque qui marche<\/h2>\n<p>Aujourd\u2019hui les commandes fusent de partout. Les batn\u00e9ens sont des clients fid\u00e8les mais pas seulement. Souha raconte que beaucoup de commandes de sacs sont venues de l\u2019\u00e9tranger. Ce sont leurs familles \u00e0 Batna qui les ont r\u00e9cup\u00e9r\u00e9s.<\/p>\n<figure class=\"wp-block-gallery columns-3 is-cropped\">\n<ul class=\"blocks-gallery-grid\">\n<li class=\"blocks-gallery-item\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10162 td-animation-stack-type0-2\" src=\"https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122002749_279000809915617_7624211945775444436_n.jpg?resize=576%2C768&amp;ssl=1\" sizes=\"(max-width: 576px) 100vw, 576px\" srcset=\"https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122002749_279000809915617_7624211945775444436_n.jpg?w=576&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122002749_279000809915617_7624211945775444436_n.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122002749_279000809915617_7624211945775444436_n.jpg?resize=150%2C200&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122002749_279000809915617_7624211945775444436_n.jpg?resize=300%2C400&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122002749_279000809915617_7624211945775444436_n.jpg?resize=315%2C420&amp;ssl=1 315w\" alt=\"\" width=\"576\" height=\"768\" data-id=\"10162\" data-full-url=\"https:\/\/i0.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122002749_279000809915617_7624211945775444436_n.jpg?resize=576%2C768&amp;ssl=1\" data-link=\"https:\/\/www.24hdz.com\/?attachment_id=10162\" data-recalc-dims=\"1\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10163 td-animation-stack-type0-2\" src=\"https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122009379_1221223961596321_8380732280519632004_n.jpg?resize=576%2C768&amp;ssl=1\" sizes=\"(max-width: 576px) 100vw, 576px\" srcset=\"https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122009379_1221223961596321_8380732280519632004_n.jpg?w=576&amp;ssl=1 576w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122009379_1221223961596321_8380732280519632004_n.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122009379_1221223961596321_8380732280519632004_n.jpg?resize=150%2C200&amp;ssl=1 150w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122009379_1221223961596321_8380732280519632004_n.jpg?resize=300%2C400&amp;ssl=1 300w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122009379_1221223961596321_8380732280519632004_n.jpg?resize=315%2C420&amp;ssl=1 315w\" alt=\"\" width=\"576\" height=\"768\" data-id=\"10163\" data-full-url=\"https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122009379_1221223961596321_8380732280519632004_n.jpg?resize=576%2C768&amp;ssl=1\" data-link=\"https:\/\/www.24hdz.com\/?attachment_id=10163\" data-recalc-dims=\"1\" \/><\/figure>\n<\/li>\n<li class=\"blocks-gallery-item\">\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10164 td-animation-stack-type0-2\" src=\"https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122151780_726535801275227_8694561807906717883_n.jpg?resize=696%2C522&amp;ssl=1\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122151780_726535801275227_8694561807906717883_n.jpg?w=768&amp;ssl=1 768w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122151780_726535801275227_8694561807906717883_n.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122151780_726535801275227_8694561807906717883_n.jpg?resize=150%2C113&amp;ssl=1 150w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122151780_726535801275227_8694561807906717883_n.jpg?resize=696%2C522&amp;ssl=1 696w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122151780_726535801275227_8694561807906717883_n.jpg?resize=560%2C420&amp;ssl=1 560w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122151780_726535801275227_8694561807906717883_n.jpg?resize=80%2C60&amp;ssl=1 80w, https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122151780_726535801275227_8694561807906717883_n.jpg?resize=265%2C198&amp;ssl=1 265w\" alt=\"\" width=\"696\" height=\"522\" data-id=\"10164\" data-full-url=\"https:\/\/i1.wp.com\/www.24hdz.com\/wp-content\/uploads\/2020\/10\/122151780_726535801275227_8694561807906717883_n.jpg?resize=696%2C522&amp;ssl=1\" data-link=\"https:\/\/www.24hdz.com\/?attachment_id=10164\" data-recalc-dims=\"1\" \/><\/figure>\n<\/li>\n<\/ul>\n<\/figure>\n<p>\u00abLes gens de Batna nous ont fait une superbe promotion. Nos commandes ont doubl\u00e9 quand la page \u00ab\u00a0Batna fi Hala\u00a0\u00bb a publi\u00e9 notre travail. Quelqu\u2019un \u00e0 cr\u00e9er un hashtag sur twitter avec le nom de la marque. Il y a aussi une boutique qui met en vente nos produits. C\u2019est tr\u00e8s encourageant pour nous \u00bb dit-elle, reconnaissante.<\/p>\n<p>L\u2019ambition des deux s\u0153urs est de cr\u00e9er un atelier de confection de sacs pour assurer toutes les commandes et se consacrer \u00e0 la cr\u00e9ation de nouveaux mod\u00e8les. Elles veulent \u00e9galement transmettre ce qu\u2019elles ont appris.<\/p>\n<p>\u00abMa s\u0153ur et moi nous poursuivons des \u00e9tudes au rythme assez soutenu, comme beaucoup d\u2019autres femmes, nous devons concilier plusieurs taches. Il reste qu\u2019il est toujours possible d\u2019avoir des passions et de construire des projets \u00e0 soi. C\u2019est particuli\u00e8rement gratifiant. C\u2019est ce message que nous voulons transmettre. Aures Handmade c\u2019est l\u2019histoire d\u2019une passion, n\u00e9e par un simple hasard. Nous avons tous des talents insoup\u00e7onn\u00e9s, il faut s\u2019essayer \u00e0 tout\u00a0\u00bb concluent les deux s\u0153urs.<\/p>\n<p>20\/10\/2020 24hdz.com<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Par\u00a0Latifa Abada Elles sont deux s\u0153urs, encore \u00e9tudiantes, une machine \u00e0 coudre a suscit\u00e9 chez elles une passion pour la couture, elles&hellip;<\/p>\n","protected":false},"author":70,"featured_media":25082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32,39,35],"tags":[],"class_list":["post-25080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algerie","category-articles-en-vedette","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Souha et Silia, deux s\u0153urs, une passion et une marque : \u00abAures Handmade\u00bb - 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