{"id":32956,"date":"2021-10-10T08:06:38","date_gmt":"2021-10-10T08:06:38","guid":{"rendered":"https:\/\/jazairhope.org\/?p=32956"},"modified":"2021-10-09T20:03:27","modified_gmt":"2021-10-09T20:03:27","slug":"fatma-zohra-kezouit-gerante-de-betbaa-priorite-au-marche-national","status":"publish","type":"post","link":"https:\/\/jazairhope.org\/fr\/fatma-zohra-kezouit-gerante-de-betbaa-priorite-au-marche-national\/","title":{"rendered":"Fatma Zohra Kezouit, g\u00e9rante de \u00abBetbaa\u00bb : \u00abPriorit\u00e9 au march\u00e9 national\u00bb"},"content":{"rendered":"<h4>La startup Betbaa est tr\u00e8s ambitieuse. Dans cet entretien, la g\u00e9rante fait part de sa volont\u00e9 de faire connaitre sa marque \u00e0 l\u2019international une fois qu\u2019elle serait bien ancr\u00e9e dans le paysage de mode en Alg\u00e9rie.<\/h4>\n<h5><\/h5>\n<h5><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-32805 aligncenter\" src=\"https:\/\/jazairhope.org\/wp-content\/uploads\/2021\/10\/betbaa-300x172.jpeg\" alt=\"\" width=\"561\" height=\"322\" srcset=\"https:\/\/jazairhope.org\/wp-content\/uploads\/2021\/10\/betbaa-300x172.jpeg 300w, https:\/\/jazairhope.org\/wp-content\/uploads\/2021\/10\/betbaa.jpeg 750w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/h5>\n<h5><\/h5>\n<h5><strong>Y-a-t-il une grande concurrence sur le march\u00e9 ? Y-t-il beaucoup d\u2019entreprises qui font la m\u00eame chose que vous?<\/strong><\/h5>\n<h5>Affirmer qu\u2019il y a de la concurrence, c\u2019est trop dire. Mais on constate actuellement la pr\u00e9sence sur le march\u00e9 de jeunes marques de v\u00eatements. Je pense n\u00e9anmoins qu\u2019on est les premiers en Alg\u00e9rie \u00e0 lancer une marque qui soit dans le respect de l\u2019environnement et qui v\u00e9hicule des valeurs sociales. On peut dire qu\u2019on commence \u00e0 avoir une place sur le march\u00e9. On re\u00e7oit de la demande\u00a0 et m\u00eame des commandes de nos produits via nos plateformes en ligne. Il faut dire que mon \u00e9quipe est bien form\u00e9e dans le domaine de stylisme et design, couture et dans les TIC.<\/h5>\n<h5><\/h5>\n<h5><strong>Quelles sont les contraintes rencontr\u00e9es actuellement par l\u2019entreprise? Surtout depuis le Covid-19\u2026<\/strong><\/h5>\n<h5>La crise sanitaire a malheureusement \u00e9t\u00e9 un v\u00e9ritable frein \u00e0 notre entreprise. Cela nous a ralentis dans notre \u00e9lan. Tout est devenu plus compliqu\u00e9, pour avoir notamment acc\u00e8s \u00e0 la mati\u00e8re premi\u00e8re. Le probl\u00e8me de disponibilit\u00e9 de tissus organiques s\u2019est pos\u00e9 avec acuit\u00e9. Quand le nombre des contaminations est mont\u00e9 en cr\u00e9neau, j\u2019ai \u00e9t\u00e9 oblig\u00e9e de fermer notre atelier de confection pendant un bon bout de temps, par pr\u00e9cautions. Ce qui a perturb\u00e9 la cadence du d\u00e9veloppement de notre marque et de son ancrage sur le march\u00e9.<\/h5>\n<h5><\/h5>\n<h5><strong>Vous dites que vous projetez de lab\u00e9liser votre startup\u2026<\/strong><\/h5>\n<h5>En effet, je compte bien lab\u00e9liser ma startup. J\u2019ai d\u00e9pos\u00e9 un dossier dans ce sens et on s\u2019attend \u00e0 obtenir notre label au cours de ce semestre. On esp\u00e8re seulement que la partie administrative ne prendra pas beaucoup de temps.<\/h5>\n<h5><\/h5>\n<h5><strong>Les exportations figurent-elles dans votre plan d\u2019actions ? Si c\u2019est le cas, vous ciblez quel march\u00e9 ?<\/strong><\/h5>\n<h5>Tout ce que je peux dire pour l\u2019instant, c\u2019est que nous sommes tr\u00e8s ambitieux. Nous ouvrir vers l\u2019ext\u00e9rieur figure parmi nos objectifs. En tant que marque de mode, une ouverture \u00e0 l\u2019international sera un itin\u00e9raire des plus naturels. Mais ce sera \u00e0 long terme. Avant de nous projeter vers les exportations, on pr\u00e9f\u00e8re d\u2019abord nous concentrer sur le march\u00e9 local, nous faire un nom en Alg\u00e9rie.<\/h5>\n<h5><\/h5>\n<h5><strong>Quelles sont vos perspectives, vos projets \u00e0 venir?<\/strong><\/h5>\n<h5>Notre objectif est de faire connaitre notre marque \u00e0 grande \u00e9chelle. On a commenc\u00e9 par cibler une client\u00e8le f\u00e9minine et actuellement, on se pr\u00e9pare \u00e0 satisfaire la demande de clients masculins en lan\u00e7ant des mod\u00e8les unisexes. Plus tard, on d\u00e9diera des collections exclusivement pour homme et enfin, pour enfants. On peut dire que notre programme est des plu charg\u00e9s !<\/h5>\n<h5><strong><u>Entretien r\u00e9alis\u00e9 par Farida Belkhiri<\/u><\/strong><\/h5>\n<p>horizons.dz\u00a0 \u00a0 oct.2021<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La startup Betbaa est tr\u00e8s ambitieuse. Dans cet entretien, la g\u00e9rante fait part de sa volont\u00e9 de faire connaitre sa marque \u00e0&hellip;<\/p>\n","protected":false},"author":61,"featured_media":32959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-32956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fatma Zohra Kezouit, g\u00e9rante de \u00abBetbaa\u00bb : \u00abPriorit\u00e9 au march\u00e9 national\u00bb - AAH.JZR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jazairhope.org\/fr\/fatma-zohra-kezouit-gerante-de-betbaa-priorite-au-marche-national\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fatma Zohra Kezouit, g\u00e9rante de \u00abBetbaa\u00bb : \u00abPriorit\u00e9 au march\u00e9 national\u00bb - AAH.JZR\" \/>\n<meta property=\"og:description\" content=\"La startup Betbaa est tr\u00e8s ambitieuse. 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