{"id":41686,"date":"2022-01-03T15:30:10","date_gmt":"2022-01-03T15:30:10","guid":{"rendered":"https:\/\/jazairhope.org\/?p=41686"},"modified":"2022-01-03T14:33:09","modified_gmt":"2022-01-03T14:33:09","slug":"idee-geniale-dune-algerienne-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/jazairhope.org\/fr\/idee-geniale-dune-algerienne-aux-etats-unis\/","title":{"rendered":"Id\u00e9e g\u00e9niale d’une alg\u00e9rienne aux \u00c9tats-Unis"},"content":{"rendered":"

De l\u2019\u00e9cole des Beaux-Arts d\u2019Alger aux galeries de New-York, Londres et Paris, en passant par les oasis de Touggourt et de Gouraya. L\u2019id\u00e9e de Hassiba Boufedji est g\u00e9niale et c\u2019est d\u00e9j\u00e0\u00a0un succ\u00e8s<\/a>.<\/p>\n

Elle consiste \u00e0 valoriser le\u00a0patrimoine artisanal<\/a>\u00a0alg\u00e9rien en y ajoutant une touche d\u2019\u00e9cologie et de modernit\u00e9.<\/p>\n

Son parcours a commenc\u00e9 \u00e0 l\u2019\u00e9cole des Beaux-Arts d\u2019Alger d\u2019o\u00f9 elle est sortie dipl\u00f4m\u00e9e en 2002. En 20120, elle\u00a0cr\u00e9e une marque<\/a>, D\u2019wira Chic, qui englobe les arts, le design, la cr\u00e9ation, l\u2019artisanat et l\u2019\u00e9co-conception.<\/p>\n

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Un premier atelier-magasin \u00e0 Alger puis un r\u00e9seau d\u2019artisans \u00e0 travers tout le territoire national. Dans le magasin, on y trouve de tout : produits de c\u00e9ramique, de maroquinerie, de cuivre, de vannerie, de poterie, de dinanderie et de broderie, du mobilier, des luminaires, des tapis\u2026<\/p>\n

\u00ab\u00a0\u00c0 travers D\u2019wira Chic, qui dispose d\u2019un atelier de conception de mobilier design, l\u2019id\u00e9e est de moderniser, de valoriser et de sauvegarder notre patrimoine culturel dans un esprit de d\u00e9veloppement durable et social<\/em>\u00a0\u00bb, explique Hassiba Boufedji au site Arab News.<\/p>\n

Le magasin est d\u00e9di\u00e9 \u00e0 l\u2019artisanat et au savoir-faire alg\u00e9rien contemporain et moderne. \u00ab\u00a0Nous cr\u00e9ons et fabriquons du mobilier \u2013 fauteuils, canap\u00e9s, chaises, tables, tabourets, poufs \u2013, des luminaires \u2013 suspensions, lampes de chevet, appliques \u2013, de la d\u00e9coration murale, des accessoires ainsi que des pi\u00e8ces d\u2019art qui sont uniques : objets de d\u00e9coration, luminaires, sculptures, peintures et installations<\/em>\u00a0\u00bb, pr\u00e9cise-t-elle.<\/p>\n

Le succ\u00e8s est fulgurant. D\u2019autres boutiques sont ouvertes \u00e0 Alger, Oran et Annaba. La marque est m\u00eame disponible \u00e0 Valence (Espagne). Ses cr\u00e9ations sont aussi vendues \u00e0 New-York, Londres et Paris.<\/p>\n

La d\u00e9marche est \u00e9cologique, sociale et \u00e9conomique, \u00e0 travers la redynamisation de fili\u00e8res ancestrales, l\u2019utilisation de mat\u00e9riaux locaux qui pr\u00e9servent la nature, la transmission du savoir-faire aux jeunes, aux femmes et aux personnes dans le besoin et la vente de produits alg\u00e9riens sur les march\u00e9s internationaux. Le d\u00e9fi semble difficile mais le pari est jusque-l\u00e0 r\u00e9ussi.<\/p>\n

Une aubaine pour les petits artisans et les fili\u00e8res locales<\/strong><\/p>\n

\"\"<\/p>\n

\u00ab\u00a0Je m\u2019installais chez des artisans confirm\u00e9s qui disposent d\u2019un grand savoir-faire et on a d\u00e9velopp\u00e9 des produits ensemble (\u2026) Le but est de d\u00e9velopper les fili\u00e8res artisanales et de cr\u00e9er une dynamique qui permettra aux artisans locaux de gagner leur vie, de cr\u00e9er un march\u00e9 et d\u2019assurer la transmission du savoir-faire aux plus jeunes<\/em>\u00a0\u00bb, raconte la jeune artiste-entrepreneuse.<\/p>\n

\u00c0 Touggourt par exemple, c\u2019est le palmier-dattier qui offre une opportunit\u00e9 aux artisans. \u00ab\u00a0Tout est bon dans le palmier. On mange ses fruits, les dattes, on boit le legmi [le jus extrait du c\u0153ur du palmier], on se sert de son bois dans la cr\u00e9ation d\u2019objets, ses feuilles sont utilis\u00e9es en vannerie et son \u00e9corce permet de fabriquer des cordes<\/em>\u00a0\u00bb, fait savoir Hassiba Boufedji.<\/p>\n

\"\"<\/p>\n

Pr\u00e8s les ateliers pour la conception et la fabrication, les boutiques pour la commercialisation, la cr\u00e9ation d\u2019un label devient n\u00e9cessaire. Ce que l\u2019artiste fera avec une sp\u00e9cialiste en management culturel, Chanez Kechroud.<\/p>\n

Les deux femmes cr\u00e9ent en 2021 le programme-label E-graines, \u00ab\u00a0une marque d\u2019\u00e9co-conception 100 % alg\u00e9rienne<\/em>\u00a0\u00bb, destin\u00e9 dans un premier temps \u00ab\u00a0au renforcement des capacit\u00e9s dans la production de la vannerie \u00e0 partir du doum, le palmier nain, au b\u00e9n\u00e9fice de dix artisanes du village Beni Farah, dans la r\u00e9gion de Gouraya<\/em>\u00a0\u00bb.<\/p>\n

Plus globalement, le programme concerne les femmes et les hommes \u00ab\u00a0qui disposent d\u2019un savoir-faire et qui vivent dans une situation de pr\u00e9carit\u00e9<\/em>\u00a0\u00bb.<\/p>\n

\u00ab\u00a0Nous les s\u00e9lectionnons pour qu\u2019ils participent \u00e0 nos ateliers, ce qui leur permet de d\u00e9velopper des produits, d\u2019am\u00e9liorer leurs capacit\u00e9s et de g\u00e9rer leurs projets de cr\u00e9ation de micro-entreprises<\/em>\u00a0\u00bb, indique son initiatrice.<\/p>\n

\"\"<\/p>\n

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\u00ab\u00a0Le projet E-graines a pour objectif de mettre en place un m\u00e9canisme de cr\u00e9ation et un mod\u00e8le commercial adapt\u00e9s \u00e0 l\u2019environnement socioculturel et \u00e9conomique de toutes les r\u00e9gions du pays en se basant sur trois piliers essentiels: la sauvegarde du patrimoine culturel, l\u2019inclusion sociale et l\u2019\u00e9cologie<\/em>\u00a0\u00bb, r\u00e9sume-t-elle.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n<\/div>\n<\/div>\n

Source : https:\/\/www.tsa-algerie.com\/artisanat-et-ecologie-lidee-geniale-dune-artiste-algerienne\/<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

De l\u2019\u00e9cole des Beaux-Arts d\u2019Alger aux galeries de New-York, Londres et Paris, en passant par les oasis de Touggourt et de Gouraya.…<\/p>\n","protected":false},"author":1,"featured_media":41722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[44,33],"tags":[],"class_list":["post-41686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-44","category-33"],"yoast_head":"\nId\u00e9e g\u00e9niale d'une alg\u00e9rienne aux \u00c9tats-Unis - AAH.JZR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jazairhope.org\/fr\/idee-geniale-dune-algerienne-aux-etats-unis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Id\u00e9e g\u00e9niale d'une alg\u00e9rienne aux \u00c9tats-Unis - 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