{"id":45768,"date":"2022-02-11T20:04:43","date_gmt":"2022-02-11T20:04:43","guid":{"rendered":"https:\/\/jazairhope.org\/?p=45768"},"modified":"2022-02-11T21:43:39","modified_gmt":"2022-02-11T21:43:39","slug":"marche-de-lhabillement-le-dz-fait-mode","status":"publish","type":"post","link":"https:\/\/jazairhope.org\/fr\/marche-de-lhabillement-le-dz-fait-mode\/","title":{"rendered":"March\u00e9 de l\u2019habillement : Le DZ fait mode"},"content":{"rendered":"

Le malheur des uns fait le bonheur des autres. D\u00e9pr\u00e9ci\u00e9e, critiqu\u00e9e, le made in Algeria, notamment l\u2019habillement, se voit offrir une belle opportunit\u00e9 apr\u00e8s la fermeture des fronti\u00e8res, pour cause de crise sanitaire, de reconqu\u00e9rir le march\u00e9 national.<\/strong><\/span><\/p>\n

\u00a0Malgr\u00e9 la fermeture des fronti\u00e8res, les marques \u00e9trang\u00e8res, notamment turque et chinoise, restent pr\u00e9dominantes, notamment dans les grandes villes. Selon les vendeurs que nous avons interrog\u00e9s, la marchandise mise sur le march\u00e9 est celle rest\u00e9e des stocks de l\u2019ann\u00e9e derni\u00e8re. Ce que confirme le pr\u00e9sident de l\u2019Association nationale des commer\u00e7ants et artisans (ANCA), Hadj-Tahar Boulenouar. Il en r\u00e9sulte le manque de choix, au grand dam des adeptes de la mode.<\/span><\/p>\n

\"Aucune \"Aucune\"Aucune \"Aucune<\/p>\n

Quelle place occupe, dans ce contexte, la production nationale ?\u00a0 Plus d\u2019un s\u2019accorde \u00e0 dire que les managers des unit\u00e9s de production textile devront saisir l\u2019occasion de fermeture des fronti\u00e8res pour reconqu\u00e9rir le march\u00e9 local avec des produits vari\u00e9s, en quantit\u00e9 et surtout de qualit\u00e9. Un march\u00e9 qu\u2019elles avaient perdu \u00e0 l\u2019effet d\u2019une concurrence d\u00e9loyale impos\u00e9e par une importation tous azimuts. Il est temps que le made in bladi remplace le produit chinois notamment qui a inond\u00e9 le march\u00e9 alg\u00e9rien.\u00a0 Pouvoirs publics comme patronat aspirent \u00e0 faire ce basculement pour permettre \u00e0 l\u2019Alg\u00e9rien de s\u2019habiller local.<\/span><\/p>\n

Yes, we can<\/span><\/strong><\/h3>\n

\"Peut\"Peut\"Peut<\/p>\n

 <\/p>\n

\u00a0 Le secteur du textile, avec le plan de relance dont il a b\u00e9n\u00e9fici\u00e9 et qui lui a permis de sortir de l\u2019agonie, devra aujourd\u2019hui se frayer un chemin dans l\u2019optique d\u2019accaparer des parts de march\u00e9 plus importantes. Ce qui est loin d\u2019\u00eatre une utopie Selon Boulenouar, la Covid-19 a permis la reprise du secteur. Le textile alg\u00e9rien a connu, durant la crise sanitaire, une croissance de 20% \u00e0 travers seulement 3.000 unit\u00e9s priv\u00e9es.\"Peut \"Peut<\/span><\/p>\n

Il a fait savoir que le secteur devra \u00eatre renforc\u00e9 pour\u00a0\u00a0 capter une part des d\u00e9penses\u00a0 des Alg\u00e9riens en habillement, qu\u2019il estime \u00e0 150 milliards de dinars. Les unit\u00e9s de production publiques sont \u00e9galement au rendez-vous. Jacket\u2019s Club, ex-filiale du groupe Holding Getex, sp\u00e9cialis\u00e9e dans la distribution, ne ch\u00f4me pas.<\/span><\/p>\n

Selon son directeur g\u00e9n\u00e9ral, Chems-Eddine Khadraoui, les magasins de Jacket\u2019s Club ont cartonn\u00e9 durant la deuxi\u00e8me quinzaine du mois de Ramadhan, enregistrant un chiffre d\u2019affaires de 12 millions de dinars (250 millions de dinars en 2020), soit 10% du taux annuel. Il a indiqu\u00e9 que le r\u00e9sultat est tr\u00e8s satisfaisant, comparativement \u00e0 celui r\u00e9alis\u00e9 durant la m\u00eame p\u00e9riode de l\u2019exercice 2020, ne d\u00e9passant pas les 4 millions. \"PeutSelon notre interlocuteur, le groupe Gitex a chang\u00e9 de strat\u00e9gie, en optant pour l\u2019\u00e9largissement de son champ d\u2019intervention pour toucher le grand public, ne se limitant pas \u00e0 la demande institutionnelle (arm\u00e9e et police). La particularit\u00e9 cette ann\u00e9e est que le groupe Gitex a, \u00e0 travers ses filiales, mis sur le march\u00e9, une collection habillement enfant sp\u00e9cial A\u00efd. <\/span><\/p>\n

\u00abNous avons bien travaill\u00e9 durant cette deuxi\u00e8me quinzaine du Ramadhan et nos boutiques restent ouvertes jusqu\u2019\u00e0 l\u2019heure de confinement\u00bb, a-t-il indiqu\u00e9. Son souhait est de limiter au maximum les importations et de prot\u00e9ger la production nationale. \u00abNous avons des quantit\u00e9s suffisantes de jean et de bonne qualit\u00e9. Notre gamme est vari\u00e9e. Cela va du costume \u00e0 la couette, b en passant par la bonneterie.<\/span><\/p>\n

\"Peut<\/p>\n

Nos produits sont tr\u00e8s concurrentiels et abordables. Nous visons les personnes \u00e0 faibles revenus.\u00bb Jacket\u2019s Club compte actuellement 35 magasins et compte passer \u00e0 50 d\u2019ici \u00e0 la fin de l\u2019ann\u00e9e. \u00abEn collaboration avec la Soci\u00e9t\u00e9 de gestion des gares d\u2019Alg\u00e9rie, nous avons d\u00e9cid\u00e9 d\u2019ouvrir des boutiques dans les gares du sud du pays, \u00e0 savoir Tindouf, Tamanrasset et B\u00e9cha \u00bb, a-t-il dit.\"Peut<\/span><\/p>\n

Pourquoi Jacket\u2019s Club n\u2019est pas pr\u00e9sent dans les grands centres commerciaux ? \u00abLa location est ch\u00e8re et notre vocation est de proposer des produits de bon qualit\u00e9 et \u00e0 bas prix\u00bb, a-t-il ajout\u00e9. Il a fait savoir que le comit\u00e9 de d\u00e9veloppement de la soci\u00e9t\u00e9 s\u2019attelle \u00e0 am\u00e9liorer les mod\u00e8les, l\u2019\u00e9tiquetage pour r\u00e9pondre \u00e0 la demande des clients. Une campagne de matraquage publicitaire a \u00e9t\u00e9 lanc\u00e9e pour promouvoir le produit national.\u00a0 \u00abNous avons repris l\u2019ancien logo, en fusionnant les deux enseignes de la Sonipec et la Sonitex.\u00a0 Le but est de redonner au textile alg\u00e9rien ses lettres de noblesse\u00bb, a-t-il conclu.<\/span><\/p>\n

\"Peut<\/p>\n

Wassila Ould Hamouda<\/span><\/p>\n

https:\/\/www.horizons.dz\/<\/span><\/strong><\/p>\n

http:\/\/www.getex.dz\/<\/span><\/strong><\/p>\n

https:\/\/www.youtube.com\/c\/HopeJZR\/videos<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Le malheur des uns fait le bonheur des autres. D\u00e9pr\u00e9ci\u00e9e, critiqu\u00e9e, le made in Algeria, notamment l\u2019habillement, se voit offrir une belle…<\/p>\n","protected":false},"author":58,"featured_media":45771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[32,35],"tags":[],"class_list":["post-45768","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-algerie","category-economie","post_format-post-format-video"],"yoast_head":"\nMarch\u00e9 de l\u2019habillement : Le DZ fait mode - AAH.JZR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jazairhope.org\/fr\/marche-de-lhabillement-le-dz-fait-mode\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 de l\u2019habillement : Le DZ fait mode - AAH.JZR\" \/>\n<meta property=\"og:description\" content=\"Le malheur des uns fait le bonheur des autres. 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